---
title: What can I do to keep my emails from ending up in Spam?
description: "If the emails you send end up in the recipients’ **Spam** folder, this can be caused by some missing or incorrect settings. In this article, we present what you can do from **cPanel** to increase the chances that your messages…"
url: "https://www.host-age.com/kb/e-mail/prevent-emails-going-spam/"
updated: "2025-07-31"
category: "E-mail"
---

# What can I do to keep my emails from ending up in Spam?

If the emails you send end up in the recipients’ **Spam** folder, this can be caused by some missing or incorrect settings. In this article, we present what you can do from **cPanel** to increase the chances that your messages will correctly reach the Inbox.

### 1. Enable SPF and DKIM from cPanel

These are two mechanisms that help email servers verify that the messages sent by you are genuine and not fake (spam or phishing).

#### How to enable them:

1. Log into **cPanel**
2. Look for the **Email** section
3. Click on **Email Deliverability**
4. If your domain shows a “Problems detected” message, click **Repair** or **Manage**
5. Enable **SPF** and **DKIM**, then save

### 2. Do not send emails with suspicious subject lines or messages

Even if everything is correctly configured, some messages may end up in Spam due to their content.

#### Avoid:

- Subjects written entirely in uppercase (e.g., **LIMITED OFFER NOW!**)
- Words such as: “free,” “click here,” “urgent,” “no cost”
- Messages without text (only an image or only a link)

Write emails as naturally and clearly as possible, as if you were writing to a real person.

### 3. Use a real and active email address

Make sure emails are sent from a valid address that exists and can receive replies. For example:

✔️ **contact@mycompany.com**
❌ **noreply@mycompany.com** (if it doesn’t really exist)

Nonexistent or generic addresses can be automatically flagged as suspicious by some filters.

### 4. Check if your domain has issues

- Go to cPanel → **Email Deliverability**
- Check if any errors are shown for your domain
- If a “Delivery issues” message appears and you cannot fix it, contact the support team

### 5. Test your email before sending it to multiple people

You can send a test email to a personal address (e.g., Gmail, Yahoo) and check if it arrives in the Inbox or Spam folder.

If it goes to Spam, check:

- The subject line
- The sender’s address
- If there is a complete signature with name and contact details

### 6. Purchase a dedicated IP

If you have followed all the steps above but emails still end up in Spam, the only remaining option is to purchase a dedicated IP. Contact us and we will allocate one to you. The cost of a dedicated IP is €2/month.

See the article [The importance of a dedicated IP for delivering emails to Inbox (especially to Yahoo)](https://www.host-age.com/kb/presale/importance-dedicated-ip-email-delivery-inbox/)

## In conclusion

To ensure your emails reach the Inbox:

- Enable SPF and DKIM from cPanel
- Use a clear message without spam-like words
- Send from a valid address
- Test before mass sending
- Purchase a dedicated IP